18 July 2022

Why you should give Attention, your attention

The advertising industry is guilty of diving head first into new trends and buzzwords. Attention metrics is the latest in the long line of these. Executive Director for Digital, Joseph McKenna, goes into detail about why attention is here to stay and not just a flash in the pan.

Digital media is continuously evolving, we see new technology, metrics and measurement approaches emerge overnight. Keeping on top of this ever changing landscape can be a challenge but we look to tackle this for you in this article.